Kill Piracy Once and for All. Let Cinema Live Where It Belongs.
Piracy is the silent murder of the theatre experience and the livelihoods behind every film. For years now, cinema has been bleeding because of piracy. This is also not the first time cinema has suffered like this. We have seen painful instances in the past - from bigger films like Jaggubhai to countless smaller films that were leaked, circulated, and pushed into loss before they could even complete their theatrical journey. The difference is that many smaller films did not receive the same level of public discussion or outrage. Their pain was just as real. A producer’s debt does not become lighter because the film is small. A technician’s livelihood does not become less important because the film does not carry a star name. Whether it is a major release like Jananayagan or a smaller film struggling for screens, piracy destroys effort, investment, and livelihoods in the same way. The pain is never one-sided. It belongs to cinema as a whole....